Home Interior / Salem OR Commercial Photographer

If I told you the owners of this house rescued a cat from Africa and brought it back, tamed it from being wild and that same once-wild cat was snuggling me while taking these shots, would you believe me? Well it's the truth, and these folks not only have 5, yes FIVE house cats, they own alpacas and harvest their fur. If I wasn't so gosh-darned scared of them I might have grabbed some photos but something about alpacas, llamas, and camels give me the heebie-jeebies.

My Grandma asked me to take a little trip with her to Corvallis to photograph a home she decorated for a client. Her business, Inside Views is an interior design company and she needed some updated shots to use in her portfolio. Don't let the fact that she's a grandma, (great-grandma actually) fool you. Her work is stunning and taste is flawless. I see a lot of myself in her and am thankful for all she's taught me. Her creativity, persistence, petite-ness, stamina, drive, and workaholic tendencies. Yes, I can be a bit of a workaholic. : /

Enough about me, let's check out these cool commercial photographs of this funky house!

I Need Your Vote / 2010 Best Of Mid Valley

Hi Fans! Today I've got a special request that involves YOU. Through April 6th votes are being cast for the 2010 Best of the Mid-Valley and it would just knock my socks off to be nominated! With no need for login votes are made simply and quickly, it took me 1 minute. You can vote once a day which means you could vote every day between now and then if you felt so inclined. Winners are announced May 2nd.



Here's How To Vote:

1. Click this link to head over to the Statesman Journal's website where votes are being cast.
2. Select the 'Professional Services' button.
3. Under Photographer, select 'Ashley Sturm Photography'.
4. Repeat as many times as you like, once a day. : )

It's a long shot being a new photographer compared to some who've been in business over 10 years, but why not try?! Thanks in advance for all who vote, I really appreciate your support!

Photography Tip: Image Workflow / Salem, OR Photographer

Nerds Be-Ware - You're going to LOVE this blog!

I'm curious to know how many photographers or aspiring photographers read my blog. For anyone who's tech savvy, into digital photography, or is simply interested in what happens in between me taking a photograph and you receiving a print, read on! Today's entry is about my work-flow. Does it make me a nerd that I'm excited to share what I feel is an efficient, smart work-flow? It seems to work well and save on time, despite my sloooow laptop. I'm hoping to upgrade to the 21 or 72 inch iMac sometime this year....oh what delight!

I would love to be a source of information to others and share some tips I've learned along the way. I'm so thankful for all I've learned and hope to share some advice to make someone else's process easier.

OK, here's my process from capture to final backup. I've included plenty of screenshots for those of you who are visual like me. : )

1. Import RAW images into Lightroom, checking the following menu options:

a. File Handling: Copy photos to a new location and add to catalog.
b. Copy to: (Here's the filing system I use): External Hard-drive/Ashley Sturm Photography/Images/Work-Portraits/2010/03-19 Client Name, Shoot Type. (This really keeps everything nice and organized!).
c. Organize: Into one folder.
d. Backup: I do one backup to my 1TB external hard-drive, using the same filing system as above. The other backup is on my CF card for a few days.
e. File Name: leave as original.
f. Information to apply: Under Keywords I input relevant keywords.

2. In Library mode do culling (The act of culling; The process of selecting for acceptance or removal). Choose collection to show clients using the filter options by staring with "1". Select 10-20 for BLOG and Facebook and mark red. Delete remaining from disk.

3. Color Correct all images stared "1", sync develop settings as possible. After color correct is complete, 'select all', and hit Apple+S, or on the menu, Metedata, Save metedata to file. This saves an XMP alongside the RAW file. Based on my research an XMP is a small file that retains all your Lightroom adjustments alongside your RAW file, referred to as a sidecar file.

4. Export Files For Client Gallery. I've been using Zenfolio, and found a plugin called Jeffrey Friendl's 'Export to Zenfolio' Plugin. It exports web-formatted JPGs and uploads them to a new gallery folder which I create, all in one step. It takes a while but you can just walk away from your computer or do something else in the meantime. Easy.

a. I create a gallery name that lands on the Home Page, and select to sort gallery by date taken.

I have to make a side note. Any export settings I use often, say exporting for blog, for editing, for zenfolio, for print, ect I save. I do this by making all my export selections and clicking Add under the Presets section on the left of the Export menu. Saves lots of time!

5. Edit Favorites in Photoshop for Blog, Website, and Facebook. I select all my red marked images and use my custom Photoshop preset to export:

a. Export To: Same folder as original photo.
b. Check Add to This Catalog & Stack with Original. This will automatically add the file to your catalog and place it right next to the original RAW file.
c. I keep the file name the same.
d. File Setting: 100% quality JPG, AdobeRGB (1998).
e. I don't check anything else. Make sure it's all full resolution.

6. Open files in Photoshop, edit (I use Jesh De Rox Colorshift actions which I love!) After I'm done I flatten, save as JPG, and close. When you jump back over to Lightroom you'll see all your adjustments from Photoshop.

7. Export for web using my preset for Blog or Website.

8. Make all adjustments and preparations for print order.

9. Final backup to external hard-drive and DVD. I use Toast as my burning software. It's easy to use with a thorough set of menu options.

And that completes my digital workflow! Now comes the best part, share what your favorite editing tricks are, what you learned, or how I could improve my process. I love your feedback and hope this can be like a forum of inspiration, information, and daily doses of happiness.

Have a wonderful weekend, enjoy some sun, and I'll see ya bright and early Monday!

Ashley Sturm Photography Joins Luxe's NW 7 Photographers

Hey Family & Friends! I've now been selected to join the ranks of Luxe Event Productions Exclusive NW-7, a group of the Northwest's top Seven Wedding Photographers! I had the pleasure of connecting with Misty, Luxe's owner after noticing and commenting on her blog which features real weddings, DIY tips, local vendors and event ideas. We started emailing and within short order were sharing ideas, talking about MY wedding, and arranging coffee outings to scheme about networking our businesses. I'm so glad we did! Not only is she helping me plan my wedding, she's got me guest blogging every other Friday to share my wedding planning experiences. In fact, tomorrow I will be posting about finding your vendors, be sure to stop by her blog!

When Misty approached me about being part of Luxe's NW7 I was so excited and flattered to be included in this exclusive group of fabulous local wedding photographers. I hope you'll take a moment to stop by her blog and see my feature, it's pretty snazzy! Thank you all for your support and encouragement as I continue to grow and nurture my business!

Luxe Event Productions provides a care-free wedding planning experience sure to make each bride feel pampered, relaxed and in-the-know. Misty ability to work with any budget pulling from affordable resources such as Ebay, Craft Warehouse, Costco, amongst many others makes her advice and knowledge valuable to any bride with a budget to please. I've been so thankful to have her guidance and help as I navigate the ups and down of wedding planning. Her experience, personality, and love for her job makes me a firm believer in her business, Luxe Event Productions and I advise any Bride to visit her website and see what wonderful ways she can help YOU!

Save Up To 30% During Spring Print Sale / Salem, OR Photographer

Two week Print Sale starts today! Save up to 30% on your print order when placed by March 30, 2010. This is a great opportunity to place your order from last year's session or purchase additional prints for family, yourself, or to prepare for senior graduation announcements! See below for more details.

*Discount cannot be applied with any other coupons or promotions.

Megan & Ryan Ward / Couple Photography Salem, OR

How do you explain in a short blog entry the value of a friend, the impact a person has made on your life? When that person has been such a support, inspiration, and source of joy in your everyday life a cyberspace blurb seems small. But you know what, I LOVE Megan and and thank God everyday for making our paths cross. Laughter is effortless when I'm with her, it often gets out of hand, which causes some eye rolls from my Ryan and her Ryan. We work on business matters together, oh, did I mention her custom invitation business Red Pearl Designs? Well it's fabulous! Conversations range from iphone apps to how to file business taxes, loving our Ryan's to not always washing our hands after the bathroom (sorry Megan, I couldn't resist), and trusting God as we endeavor on similar paths of marriage, owning a business, and someday even having kids. We cherish the ability to be 100% ourselves together and relate on so many levels. Megan is a daily reminder of God's love and concern for me, not only to meet my needs, but to exceed what I could imagine is possible in a friendship.

Megan also has a closet full of ridiculously cute clothes, I'm kinda jealous. ; )

Today I'm posting some photographs I did of my dearest friend Megan and her husband Ryan on my birthday (what a treat!) last December. It was a chilly 34degrees, she wore the cutest dress in spite of her freezing legs, which look pretty hot, right? We even managed to get Ryan in a classy argyle sweater!

Georgia Newborn Shoot / Salem OR Newborn Photographer

Cuteness abounds once again as we are graced by another adorable newborn, Georgia. Daughter to a dear friend of mine Lily, Georgia was born January 30th, 2010 at 7:08 AM weighing 6 lbs 8 oz, 18 1/2 inches long, with plenty of dark brown hair. I just love a newborn with hair!

She put up quite the fight as soon as she caught on we were taking her pictures but we managed to convince her to go along in the end. Isn't she just precious?

Willamette Christian School Auction / Salem OR Photographer

This is a little shout out to Willamette Christian School who's doing an auction tomorrow as a fundraiser for their school. I'm so pumped to be a part of their auction and help raise money for this incredible establishment. I know quite a few kids who attend, inlcuding my nephew Isaiah, and taught Digital Photography to an awesome group of Middle Schoolers last Fall term.

The basket is valued at $525 so I'm praying this really brings in some serious cash to help WCS keep delivering their awesome teaching program! On top of this one-time donation I decided to pitch in 10% of portrait proceeds and 5% of wedding proceeds when the client mentions WCS from now until July 31, 2010.

I believe very strongly in the principle in tithing as it applies to my business. I never want to become greedy, hoarding all the money for myself. Rather, I believe through giving generously to good causes my business will be blessed and enriched. I see my ability in photography as a gifting from God and what better way to honor and thank Him than make a habit of generosity? I'd rather be known as a generous business than a profitable business any day! I hope to inspire both businesses and individuals to give of their time, talents, and treasures to make someone else's life better.

I took a few shots of the basket which turned out pretty cute, and will be sure to snatch more photos of the whole display tomorrow when I put it together. What do YOU think?

Georgia Previews / Salem, OR Newborn Photographer

Can you believe how cute Georgia is looking at her momma?


More to come soon!

Wedding Planning / Ideas, Organizaion, & Setting A Course

Today I want to jump right into my experiences in gathering ideas, getting organized, and setting a course for your wedding, based on my experiences. Whew, we're in for a long haul!

I'm going to let you in on a little secret: I started gathering ideas and sources months before we were engaged. I just knew it was coming, and couldn't help but begin to dream of what my wedding day would be. At first, I had no idea what I wanted, which is strange considering I've always looked forward to being a bride on my wedding day. The last time I had really thought about it was 10 and 5 years ago when my two older sisters got married. I have photographed some really cute weddings, but my focus was always on photography, not what things I could incorporate into my own wedding.



Gathering Ideas:

My first inclination was to jump on my laptop and gather ideas, so I fired up Firefox and went to TheKnot.com and Brides.com. Both had good information, but it felt a little cookie-cuter for me. Somehow, thank God, I started to stumble on some alternative sites, which I list below, that were packed full of unique real weddings, DIY projects, budget saving ideas, freebies, and more. One of them of course, was Luxe, which is how I met Misty, chose her as my wedding coordinator, and ended up guest blogging. (Heads up, that's the topic of next Friday's entry; finding your vendors!)

I can't say enough how happy I am that I browsed these sites for ideas! What I've found has given me the spark to make my wedding a truly unique expression of who Ryan and I are, think outside the box, be bold with my ideas, and pull everything off for an affordable price. If you've visited Luxe's wedding blog, Bliss, that's a good sign you're on the right track! Also make sure to bookmark the sites I've listed and be inspired!

Getting Organized

As I poured through the archives I found myself spending hours just soaking in all the amazing ideas and photographs from others' weddings. I grabbed each image that spoke to me, and soon had accumulated more pictures than is imaginable. One thing I did right away that I would strongly recommend; Create a specific folder on your computer titled Wedding, and sub-folders titled Dress, Decor, Bridesmaids, Groom, Flowers, and so forth, and be diligent to keep your ideas organized! This has helped me so much, I pretty much become an unproductive puddle of gush when things aren't organized to the T.
Another sign I'm an organization-aholic: I created a similar set of folders in my online bookmarks to keep track of the sites I wanted to remember. Anything from a vendor's site to an Etsy shop with funky headpieces to, Luxe!

Setting A Course

Having everything organized allowed me to look through and understand what I was drawn to, which helped me define my wedding's identity. I can tend to be all over the place and ooh and awe at every creative thing that comes down the pike. I realized I had to figure out what mattered most and the difference between what I liked and what I LOVED! This is where I started to set my course, or in other words, define what I wanted and focus my attention appropriately.


I knew I wanted a soft vintage look, eclectic decor, a relaxed reception, and lots of cream, coffee, and paled pinks and golds. I also fell in love with a mid-toned gray suit for my handsome guy, the sweetheart top on a wedding dresses, feminine details, and cute signs that said things like, "Cheer when the couple is announced Man & Wife."


I could go on and on but I'll wrap this up by sharing some amazing wedding sites for you to visit and bookmark. Seriously, DO IT! Not planning a wedding but love creative inspiration and eye candy? You know what to do, click the links ; )

Wedding Inspiration Websites that will BLOW YOUR MIND

100 Layer Cake
Brenda's Wedding Blog
Green Wedding Shoes
Once Wed
Ruffled
So This Is Bliss
Style Me Pretty
The Bride's Cafe
The Wedding Chicks
Utterly Engaged

Now that I've shared a little about my process and hinted at my wedding style, I'd love to hear what all you have in the works for YOUR wedding, whether it be past present, or future!

Are you going Black & White Modern? Rustic barn complete with cowboy boots? All-out 80's dance party? Do tell!